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Blog

Topic: marketing

Behaviour tracking - a tool to better understand your customers. Real business examples.

Magdalena Duvnjak on 03 Jan 2018

Happy New Year from Kraken! We are back from holidays and ready to start this year with a new article! The online tracking of customers behaviour has always raised a lot of questions - What actual benefit does it bring? How to measure its effectiveness? Does it violate customers privacy and is it legal at all? In our article we provide answers to these questions as well as share real business examples from our practice.

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